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Creative Ways to Use Online Video in Small Business Marketing

Online videos are significant for attracting more visits and new customers. If you own a small business and you are still not using video to enhance traffic, you are wasting time.

In this article we are going to talk about online video, its importance and how it can help boost your business.

Here are several ways in which you can use online video on your website.

Educate and help people know more about you.

Many websites provide educational videos that inform about the services available or show how to use a product. Adding such content is going to help your business to some extent. However, you’d better keep in mind some factors that are crucial:

  • If you add a video explaining in detail the services you offer or revealing some other information, you will most probably run out of content too soon.
  • Your videos will be like advertisements.

Most users don’t like being marketed to. They want content that is worth seeing and that it is helpful and educational. They want value. If you need more explanation about that, let us give you an example. If you run a restaurant, for instance, you may provide cooking tips videos on your site.

Show what is behind the scenes.

If you put a face for your brand, this will give a more personal look to your business. It will be more realistic, so to say. When you show your customers what’s going on “behind the scenes”, this will make them trust you more. They will know that there are real people they can count on as far as this service is concerned.

Another good idea is to add a video including interviews with staff, show your office from inside, etc. Just walk a mile into clients’ shoes for a moment. Think about what you would want to see if you were in their place.

Add videos with happy customers.

If you want to intrigue your audience, you have to make it trust you. The best way to build consumer trust is to provide testimonials. This is usually done on a separate page of the site where happy customers share their experience they had using your company’s services. Normally, testimonials are provided in the form of text but adding a video will make things better. How to do that?

You can ask your customers to send videos in which they talk about the services you provide and how satisfied they are with the results. In addition, in the video clip they can be using one of your services, showing how comfortable and happy they feel.

Become Social.

By uploading your business video on Facebook, YouTube, Instagram, Twitter and other social media you can help spread the word about your business and boost your popularity. These sites are visited by millions of people every single day! The chances are that your brand name is noticed, especially if you provide a good, straight-to-the-point video emphasizing the advantages you have or the products you offer. Channels like YouTube also give you the opportunity to use key words and tags, which further increases the chances of more visits.

Video Emails.

A study shows that video emails have a higher open rate by 5.6 % than plain emails. Video marketing is another great opportunity for you. It can be very efficient and effective. You can use this strategy to reveal your latest products, announce special sales and events or just try to keep your customers’ interest.

In addition, video tutorials can give information to customers as to how to solve a particular problem or how to use a product.

Author bio: Rose Finchley loves to write about business and marketing.
She works for and has a lot of experience to share with here readers.


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