Marketing Blog 101

Free Online Tools for Small Businesses

Corporate Culture: Essential Components To Make Your Business Thrive

In order for your business to grow and develop, you need to build an environment that encourages employees to do their best so that the company can reach its goals. This corporate culture is an important part of success, and it is something that has to be fostered. There are essential aspects of corporate culture that your business must have in order to thrive.


Values are extremely important in any corporation because they form the foundation of the company’s purpose and goals. These values will also give the employees a guideline of how they should perform their jobs, interact with customers and work with each other. A company’s values must be authentic so that each employee can approach his job with the mindset and behavior necessary to be productive and effective. Vision Statement


A company’s vision is its mission statement, which outlines the goals and values of the business. The vision is extremely important to the corporate culture because it sets the tone for the environment that employees work in every day. The vision statement should be displayed in a place that is easily seen by all workers as a reminder of the business’s overall goal.


The employees are a critical aspect of a company’s culture. They must share the corporation’s values and goals, and they must be willing to either accept or enhance the business’s working environment. Studies indicate that many employees are willing to receive a smaller paycheck for the opportunity to work in a company that has a positive corporate culture, and they are more likely to stay with the business if they agree with the company’s vision and values.


In order for employees to appreciate the current position of the company, they must learn the company’s history. Each organization and business has a unique history that includes the formation of the company and its growth over time, and employees should take pride in being part of the business’s story. This history will foster pride and determination, and it will help the company continue to push for growth and development.

Location and Architecture

The location of the company and the building’s architecture play a large role in how the employees view their jobs and how they interact with each other, which is critical to developing the culture of a business. The business may be placed in the center of an industrial hub, which will prompt employees to improve their pace and productivity. The architecture of the office building is also vital. Businesses may choose to have separate offices for each employee in order to encourage focus, while others may foster interaction between employees by giving them an open office area.

If a company is struggling, then it should evaluate its corporate culture. By analyzing each of these factors, a business may be able to reshape how it approaches its operations so that it fosters an environment that encourages growth and pride in the organization. By changing the corporate culture, a company can alter its direction so that it thrives during difficult times.

Featured images:

Carl is an expert in corporate finance, entrepreneurship, marketing, and business development. He uses his business knowledge to help small businesses create employee retention programs. He works for Motivo Performance Group in Houston, Texas.


Please Comments are Appreciated

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: