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5 Mistakes To Avoid When Starting Your Own Business

Setting up a business is a really great way of taking control of your finances and making sure that your career path is looking the way you want it to. But starting your own business isn’t easy and there are plenty of things to think about before you can get started.

Here are five mistakes you should avoid and if you can do that then you are on the right path to success.

1. Investing All Of Your Money

The first thing you need to know is that you shouldn’t ever invest all of your money into your business. No matter how much you believe in your product and business idea you must not put all of your money into it.

2. Staying Away From Criticism

No one wants to hear that there is something wrong with his or her business. Especially when you are very invested in your product or service, it feels really bad to just listen to someone criticising your work. But it is really important to learn to take criticism and learn from it.

The truth is that not all criticism is valid but each and every opinion needs to be listened to and weighed in. You also have to realize that a lot of criticism you get is only given in order to help you correct a problem and so you need to value it.

3. Forget About Marketing

If you have a good solid market you know about already then that is great and will help you out a lot. But having customers right now doesn’t necessarily guarantee you will have them tomorrow and therefore you need to be marketing your business right from the start.

A lot of businesses think that they just need to keep running marketing campaigns occasionally or when things get quiet on the business front and this can be really damaging. It is much more cost effective to keep a constant marketing campaign going on.

4. Under-insuring Your Business

The most common problem that insurance and finance companies and professionals worry about at the moment is the problem of under-insuring. What this means is that many companies aren’t evaluating their business equipment or property for the right value in order to save a bit of money on insurance premiums.

But when things go wrong they of course won’t be able to claim back the right amount and thus will end up worse off.

Insurance Business Online has a great article highlighting the most common problems that under-insuring your business can cause to your company and it is worth giving it a read. Insurance providers, like XYZ Insurance, also point out that under-insuring can even lead to the closure of your business so always insure your business correctly.

5. Changing Only When Things Go Wrong

You must also avoid becoming too narrow-minded and focused on your own service and forget about constant product development and improvement. You can’t just start changing things when something is broken. A really good business is able to notice and understand that even when something works at the moment it might not work tomorrow.

Thus it is important to stay flexible and constantly find ways to improve and develop your product as well as your service.

Jemma wants to help people set up their own businesses and she is trying to find ways to make this process easier so that everyone can try out being an entrepreneur. When she isn’t immersing herself with more business knowledge she likes to go salsa dancing with her boyfriend.


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