Marketing Blog 101

Free Online Tools for Small Businesses

Small Business And The Social Networks

Many small companies and businesses are asking themselves what is the most appropriate media strategy for their business. And in fact, social networks are exactly what these companies need. Those, who have already started working on their online and social network image have understood long ago that the benefits from this strategy are great.

How can social networks help your business?

It is absolutely true that a well-organized campaign on the social networks is no less efficient than a specialized campaign that you can get from any advertising agency. In addition, social networks provide you with some really great opportunities when it comes to real-time sharing news, events, press releases, stories about your success, and any other activities related to some information about your company and business.

What are the main benefits of using the social networks in your small business?

  • The implementation of social networks in your small business gives you the opportunity of a real-time communication with your customers.
  • In addition, this gives you an instant customer feedback about your new products or services.
  • Using the social networks in your small business usually means raising the level of awareness for your product among a larger circle of people.
  • Last, but not least, the implementation of social media in your everyday work will lead to increasing the traffic of your website.

Of course, there is a great variety of social networks and you must be able to select exactly the ones that will be of most benefit for you and your company. After all, maintaining a certain image in any social network requires time and efforts, so your selection should be made with special care and attention in order not to waste too much time and energy resources in vain.

How to choose the best social networks for your small business?

First, you should clarify what your goals are and what results you expect from your social media strategy. Once you did that, you can start applying your strategy towards both more specialized ones and social networks with a broader focus.

  • What can you do in order to gain success when using the social networks in your small business?

Literally every owner of a small or medium business can register and maintain their company’s social network page online. Even if you have absolutely no experience in social media, remember that they are just another place where people communicate with each other. So, following a few basic rules, every one of you can gain some benefits for their business.

  • Learn to listen before you speak

Use search engines in order to check if your company has already been discussed in the social networks. Search for some fan pages or just people interested in your products and services. Check out the main moods, anxieties, expectations and interests of the people talking about your business.

  • Ask specific questions

You wonder why no one answers to your posts? Remember that when it comes to social media, it is all about communication and implementation of a dialogue, not about some marketing promotions. Try to ask your customers some questions that will bring you more comments, and hence deeper emotional commitment to your company.

  • Share some photos and videos

This is probably the easiest but the most efficient method you can use in order to gain success in social networks. People just love photos, and perceive graphic content faster than any other content. There is not need to publish professional photos only, you can use even your smartphone in order to share some cool photos from your company’s everyday life. Remember that sometimes a picture says more than a thousand words.

  • Spend at least half an hour every day online

Social networks are a dynamic environment that constantly offers new possibilities and applications. Spend there some time every day in order to check what your customers have to say to you and answer them. The more time you spend, the more benefits you will derive.

  • Don’t tell your customers simply ‘Like us on Facebook’ or ‘Follow us on Twitter’

Give them a good reason to do so! Show them what they will gain by doing so. Provide them with something real and measurable, not with empty promises.

Author Bio: Rose Finchley is passionate blogger and entrepreneur. She currently runs house cleaner London and she has a lot of experience to share with her readers.


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This entry was posted on October 15, 2013 by in Business, Social Media and tagged , , , , , , , , .
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